Marketing Matters
Today's Wednesday! We are excited to share insights that can help you and your business. In this edition, you'll find helpful tips on being organised and the modern way of promoting your business.
In today's edition
Things Organised People Do
Digital Marketing for Small Businesses
Things Organised People Do That You Probably Don't Know
One of the most frustrating things you can ever experience is looking for something in your room and not seeing it, and you know it's there.
Being organized doesn't mean being tidy; it means keeping things in places where you can find them easily. Organized people do things that reduce time wasting and stress.
Let’s look at some things organized people do;
1. They don’t depend on the brain for storing everything. Use an organized tool you can trust. The tool should be accessible and reliable. You can use Google Drive or the cloud to store relevant information. You can never forget things through the tool.
2. They have a place to keep things. This way, you know where it is before you use it. When you’re done with it, you can return it to its spot. Oh! You know how difficult it is to find a remote control.
3. They label things. This may sound like advice for an old person, but it’s an effective method. Labeling averts time wasting; you don’t have to spend time looking for stuff when you can do other things.
4. They make schedules and deadlines. Organized people don’t waste time and do everything to stay productive. They make schedules for each day and week and also set deadlines. This helps to create space to do other things and stay productive.
Experiment: Open the calendar app on your phone and create a schedule and deadline for each day or week with a remainder.
5. They don’t procrastinate. Procrastination is the enemy of productivity. The longer you wait to get something done, the more difficult it will be to get it done. An organized person who doesn’t like stress will get things done as soon as possible. Doing things on time is like dropping a 90kg weight. Who wants to lift it anyway?
Experiment: Write down the things you have to do in one week. Set a goal to mark them off the list as soon as possible.
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Quote of the Week
Digital Marketing for Small Businesses
The internet has become the biggest community in the world that connects every person, business, and entity.
Whether you just started a small consulting business, a local retail shop, or opened an online retail business, you must introduce digital marketing to your business to attract leads and customers. Small business can include offline business, but it needs digital marketing strategies to maximize sales in today's economy.
Here are effective digital marketing strategies to help promote your business online;
1. Branding
The first step to ensuring your business visibility online is branding. Good branding doesn't have to be expensive; it should become memorable for your customers and clients. Have a memorable business name, professional website, elegantly designed logo, and eye-catching colors.
2. Create Educative Content
This involves creating written or visual content by giving potential clients information about your product or service. Everybody wants to sell, but you need great storytelling to make more sales. This strategy involves using different communication channels to distribute content about your product.
Use Google My Business
Google My Business is one of the most effective digital marketing strategies to increase your business' success. You don't have to spend much on ads; Google will work for you. Just try to get your business in the top listings. With GMB, you will get an enormous amount of traffic, which will bring you huge sales.
There are other effective strategies you can employ to promote your business online, click the link below to know more.
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That's it for this week's edition. Share this newsletter with your friends. See you next Wednesday.👋
Best regards and see you in your inbox next week Wednesday.
The Insight Team🧡